President Barack Obama was planning a coup. Last year, we took deserved criticism for featured snippets that said things like “women are evil” or that former U.S. A third-party test last year by Stone Temple found a 97.4 percent accuracy rate for featured snippets and related formats like Knowledge Graph information.īecause featured snippets are so useful, especially with mobile and voice-only searches, we’re working hard to smooth out bumps with them as they continue to grow and evolve. Working to improve featured snippetsThe vast majority of featured snippets work well, as we can tell from usage stats and from what our search quality raters report to us, people paid to evaluate the quality of our results. That’s why we always take publishers into account when we make updates to this feature. We recognize that featured snippets have to work in a way that helps support the sources that ultimately makes them possible. When it comes to spoken featured snippets, we cite the source page in the spoken result and provide a link to the page within the Google Home app, so people can click and learn more:
FEATURE SNIPPETS HOW TO
That’s why publishers share tips on how to increase the chances of becoming one, because they recognize being featured in this way is a traffic driver. It quickly became clear that featured snippets do indeed drive traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? People click on featured snippets to learn moreWhen we introduced featured snippets in January 2014, there were some concerns that they might cause publishers to lose traffic. They’re part of an overall set of results we provide, giving people information from a wide range of sources. That’s because featured snippets aren’t meant as a sole source of information. Of course, we continue to show regular listings in response to searches along with featured snippets.
In these cases, the traditional "10 blue links" format doesn't work as well, making featured snippets an especially useful format. And with the growth in voice-activated digital assistants, more people are doing voice queries. Featured snippets help with mobile and voice searchMobile search traffic has surpassed desktop traffic worldwide.
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